With the news cycle getting shorter, campaigns are under increased pressure to track,
understand and respond to media reports -- no matter where a candidate is or where
the news comes from. That’s what makes iQMedia an invaluable tool for political
professionals at the local, state and federal levels. iQMedia’s system of keyword
alerts gives campaigns almost immediate access to local and national television
and radio news reports. Whether monitoring coverage of their own candidate, an opponent
or tracking important issues, iQMedia allows campaigns to quickly easily track,
capture and transmit important clips and advertisements to key staff and the candidate.
With iQMedia, what used to take hours or even days now takes minutes.
iQMedia has one of the most extensive systems of monitoring local electronic media
in the country, allowing local campaigns to stay on top of and ahead of the news.
Because local candidates often need to fight to get into a news story, iQMedia’s
system of alerts can give campaigns an edge over their competitors. By being among
the first to know about an important story, campaigns can move quickly to understand
and react to it, whether that means getting involved -- or staying far away.
Statewide campaigns, no matter where they are, have to be able to quickly and correctly
respond to news from another part of the state. Whether it’s something an opponent
says or breaking news about an important issue, iQMedia can help campaigns stay
on top of the news, decreasing the chance that a candidate will be asked about something
they know nothing about. iQMedia also helps campaigns track issues across media
markets, increasing the understanding of nuances of the debate and critical details
that allow candidates to be better informed and make more relevant comments.
Just a few years ago, when a national candidate or surrogate traveled to a state,
headquarters staff had to rely on local staff or volunteers to keep abreast of media
coverage in the state. While the Internet has made it possible to track print publications
and some electronic news, tracking local television and radio has remained difficult.
That made it hard for national staff to coordinate responses, and stay ahead of
iQMedia’s system of keyword alerts allows campaigns to monitor the coverage of their
candidate, their opponent(s) and track issues across media outlets, across states
or even across the country, allowing candidates and campaigns to be better prepared.
National campaign staff will no longer have to have locals on the ground monitor
the media, deciding for themselves what is important. Now national staff can watch
the news on their desktop, making informed coordinated decisions about what’s important
for the candidate to know, improving candidate preparedness and performance.
State parties are the only political entity with a mandate to help elect candidates
at every level -- local, state and federal. Whether it’s a presidential year, an
off year election or even an odd year election, state parties have a role in campaigns
each and every year. But too often, state parties aren’t used effectively to build
an infrastructure for the next race, the next campaign, the next important issues
iQMedia can help state parties enhance its value to candidates and campaigns by
creating an archive of coverage of every candidate and every elected official anywhere
in the state. Want to track a governor across the state? iQMedia can do that. Want
to track coverage of the Legislature? iQMedia can do that. Want to see what a Mayor
and City Council are up to? iQMedia can do that.
iQMedia can monitor the media coverage of every office, every candidate, every elected
official and every issue every day and create an archive for future use.